How to Create a Marketing AI Strategy
A door has been flung open: the transmogrification across business functions by the digital revolution-artificial intelligence has been accepted in broad arms and weighs more especially on the marketer’s shoulders, where its efficient and proper deployment unlocks previously unprecedented potential. Whether in personalized customer experience or predictive analytics enhancing campaign effectiveness, such possibilities stretch far […]
The Future of Digital Marketing and Trends to Watch in 2025
The digital landscape is constantly evolving, reshaping how businesses connect with their audiences. For any digital marketing agency, staying ahead of these changes is not just an advantage—it’s a necessity. As 2025 unfolds, emerging technologies, shifting consumer behaviors, and innovative strategies are poised to redefine the marketing world. In this blog, we’ll explore the future […]
Building Brand Authority through Thought Leadership
Meta’s annual audience research for close to three years has been quoting consumers’ shifting approach to choosing their brands. Values, ethos, character and social responsibility are what they look for, not purely great deals and hyper-convenience. Which is where the distinction between a brand channel and a leader’s channel comes in. Today’s audience expects brands […]
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AASHNA IYER
Aashna Iyer is a strategist with 10 years of experience, and a passion for B2B & tech marketing and communications, food, and felines.
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