Get Ready for 2025 – Digital Marketing Trends and Insights
Executive Summary 2025 is set to redefine digital marketing, with transformative shifts in consumer behavior, technology, and industry priorities. This white paper explores critical areas like AI, e-commerce, social media, content marketing, programmatic advertising, UI/UX, OTT platforms, and more, offering actionable insights for CXOs and marketing leaders. 1. E-Commerce and Quick Commerce Key Insights: 2. […]
Why Mumbai is Emerging as a Hub for Digital Marketing Agencies
Mumbai, India’s financial capital, has earned a new title as a hub for digital marketing agencies. The city’s unique blend of creativity, business opportunities, and access to top talent has made it the ideal environment for digital innovation. A KPMG report highlights Mumbai’s contribution to India’s $300 billion digital economy, with the city being a […]
Google’s U-Turn: Third-Party Cookies Live On
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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