CHAAYA BARADHWAAJ
About Author

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

digital marketing influencers, influencer marketing, influencer marketing agencies, influencer marketing companies, influencer marketing platform, influencer marketing strategy, Social Commerce, Social Media, social media influencer marketing

The Shopkeeper Effect – Influencer Marketing

Think of influencers as modern-day shopkeepers in a bustling marketplace. They curate their ‘storefronts’—social media profiles—with carefully selected products, engaging visuals, and compelling stories. Each post becomes a virtual shelf display, enticing customers to explore and purchase.Influencers are transforming into digital shopkeepers, steering the buying decisions of millions through engaging content and trusted recommendations. The […]

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AI, Artificial Intelligence, Chatbot, Consumer Experience, Customer Experience, Digital Marketing

AI’s Retail Revolution: Transforming Your Shopping Experience!

Ever wondered how technology is totally flipping the script on how we shop? Well, enter Artificial Intelligence (AI) – the game-changer that’s giving the retail world a whole new makeover. It’s not just about buying stuff anymore; it’s about an experience tailored just for you. AI’s Magic Touch on Customer Vibes: Picture this: AI crunches […]

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Data Driven Strategies, Data science, Digital Trends in India, Future of Digital Marketing, Machine learning, Marketing, Marketing & Communications

Using AI in Predictive Analytics: A Marketer’s Guide

Using AI in Predictive Analytics A Marketer's Guide

Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data.  By analyzing large amounts of data, AI can identify patterns and predict future […]

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About Author

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

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