Why Mumbai is Emerging as a Hub for Digital Marketing Agencies
Mumbai, India’s financial capital, has earned a new title as a hub for digital marketing agencies. The city’s unique blend of creativity, business opportunities, and access to top talent has made it the ideal environment for digital innovation. A KPMG report highlights Mumbai’s contribution to India’s $300 billion digital economy, with the city being a […]
Google’s U-Turn: Third-Party Cookies Live On
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]
Unleashing Potential: Mobile Marketing Strategies for Today’s Audience
In an era of constant connectivity and attention spans are fleeting, the mobile device has emerged as a formidable channel to engage and captivate audiences. For CMOs and CEOs navigating the ever-evolving landscape of consumer engagement, understanding the power of mobile marketing is no longer just an option—it’s a necessity. The Mobile Audience: Understanding the […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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