5 Brand Microsites with Excellent UX
Brand microsites deliver niche and sometimes topical content to target audiences. Unlike websites that people visit primarily to consume general information, microsites are built for more specific and current needs. They are also a wonderful medium for building a sense of urgency and driving online engagement. Thus, while staying light in terms of content, microsites […]
The Infamous Social Media Algorithms
With most popular networking sites including Twitter, Facebook and Instagram moving from a chronological timeline to a ‘preference based’ timeline, social media has been questioning the filter bubble mechanism. Earlier last year, networking sites began to implement algorithms that determine a user’s preference through post engagement, relationships with other users, historical data, and various other […]
‘See Ganesha’ brings in our first Elephant at The 3rd Kyoorius Awards
And it’s a beauty! What makes the recognition really special is that it’s our very first Blue Elephant (Art Direction in Digital Marketing). Let’s call it conclusive evidence of the fact that God is in the details, because the idea that has brought the Blue Elephant award our way is ‘See Ganesha‘ – a Ganeshotsav […]
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