JAYA BHATIA

About Author

Jaya is experienced across Digital Businesses using technology to create new value in business models, customer experiences and the internal capabilities that support its core operations.

Data Driven Strategies, Data Mining, Data science, Machine learning

It’s Time for Data-Driven Strategies: Well who in the organisation will decide that? CTO or CMO

Big Data is a buzzword you’re hearing everywhere. But it’s not just a buzzword or a trend, it’s a movement of understanding your customers, your unique buying cycle, and your content strategy. To think of it, it may sound simple but is it that simple? Answer is Yes & No. Why both, because if you […]

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Ecommerce, Social Commerce

Social Commerce – Kiya kare kiya na kare yeah kaissi mushkil Hai!

Research has shown that making shopping decisions can help reinforce a sense of personal control. It can also ease feelings of sadness. In addition, just browsing, scrolling or window shopping (but not buying something) can also be positively impacting your mood. Retail therapy is thus proven to be good for overall health and wellbeing. And […]

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Digital Marketing, Digital Trends in India

The Crypto-Mania

CryptoCurrency – Guess the hottest topic not only among investors but in popular culture too, thanks to everyone from long-standing investors like Elon Musk to that kid from your high school on Facebook.   In fact recently I was watching #T20WorldCup2021  on HotStar, and the crypto universe has taken over nearly all ad spots.  But when […]

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About Author

JAYA BHATIA

Jaya is experienced across Digital Businesses using technology to create new value in business models, customer experiences and the internal capabilities that support its core operations.

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