84% of customers trust online reviews before visiting a business, making it clear online reputation is one of its most valuable assets to cultivate a favorable digital presence(1). Whether it’s a review on a third-party site, a comment on social media, or a rating on a business directory, each piece of interaction contributes to the […]
We all receive a number of marketing messages through the day- from Print Ads in our Morning Newspapers to TV Commercials, Billboards, Emails, Promotional SMSs and more. In this never-ending stream of marketing messages directed at us 24×7, only a handful actually strike a chord with us. Why is that so? As marketers, it is […]
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