TRUPTI MEDHEKAR
About Author

Trupti, a specialist in brand and performance campaigns at BC Web Wise, who has garnered accolades for her exceptional work in media planning, buying, and analytics across diverse sectors.

Digital Agency, Digital Marketing, Google, Google Search

Google Backtracks on Third Party Cookie Ban

Google Backtracks on 3rd Party Cookies

The digital advertising business has been rocked by Google’s recent move to deprecate the phasing out of third-party cookies in its Chrome browser. This abrupt turnabout represents a critical turning point with far-reaching consequences for consumers, publishers, and advertisers alike. The termination of third-party cookies has been a major topic of concern and preparedness for […]

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About Author

TRUPTI MEDHEKAR

Trupti, a specialist in brand and performance campaigns at BC Web Wise, who has garnered accolades for her exceptional work in media planning, buying, and analytics across diverse sectors.

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