How to Measure the Effectiveness of Marketing Campaigns
Marketing campaigns in this fast-evolving digital landscape are no set-it-and-forget affair. Success is witnessed when one continuously reviews their performance to ensure they work towards your business objectives. This might be an improvement in conversion rates, maximization of a return on investment, or determining how effective your landing pages are, among others. This guide helps […]
Google Backtracks on Third Party Cookie Ban
The digital advertising business has been rocked by Google’s recent move to deprecate the phasing out of third-party cookies in its Chrome browser. This abrupt turnabout represents a critical turning point with far-reaching consequences for consumers, publishers, and advertisers alike. The termination of third-party cookies has been a major topic of concern and preparedness for […]
About Author
TRUPTI MEDHEKAR
Trupti, a specialist in brand and performance campaigns at BC Web Wise, who has garnered accolades for her exceptional work in media planning, buying, and analytics across diverse sectors.
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