Money Talks: How to Measure ROI for Performance Marketing for Maximum Impact
A marketing campaign feels like playing an intricate game of chess: Plan, make your moves, and wait to see if it pays. The ROI of your campaigns is the secret to winning. With the numerous marketing channels and various target audiences today, understanding more on what works and what doesn’t is more imperative now than […]
The Best Performance Marketing Channels For Dominating The Digital Market
When it comes to delivering the performance – sales, leads and others, there are very few channels that fit all. Channels performance depends on its capability such as audience targeting / retargeting, bidding options, tracking, analysis and optimization. Below are the channels which work towards the bottom funnel goal and are highly suggested to be […]
Micro Targeting Using Paid and Owned Media
A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]
About Author
VISHAL A
With 10 years in digital media marketing, Vishal today heads media at BC Web Wise.
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