Attention, Attention economy, Customer Experience, Digital Marketing, Loyalty, Marketing, NFT, Tokens
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Understanding the Attention Economy – And its implications for the Advertising Industry
What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth! If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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