Potatoes. And a guest lecture in LR-63 at St. Xavier’s College, Mumbai. Having spent over a year with my favourite creative partner, who is a cusp between Millenials and Generation Z; I knew that I had to finish my 21-slide-ppt lecture with “Thank You” and an image of a sack of Potatoes next to it. […]
The Indian digital market today has become a cornucopia of exciting action with over 200 million people using social media space and more than 250 million smart phone users. In fact as a nation of consumers who primarily use search engines to frame purchase decisions, we rank 4th in the world! Close to the heels […]
Mobile Apps are not just representative of cutting-edge digital technology, they have also revolutionized the face of business marketing worldwide. With an increasing number of users relying on internet-enabled mobile devices, there is a high-potential consumer base in mobile phones, for marketers across all niches. Needless to say, this realm is of course plagued with […]
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