14 Tried-and-Tested Social Media Strategies for the Engagement of Your Target Audience
The digital world keeps changing. In today’s business environment, having a strong social media strategy could be an incredible asset to help build relationships with the target audience. If creating brand awareness or growing a community or fostering meaningful engagement is being looked at then it becomes pertinent to get the right social media strategy […]
Building Brand Authority through Thought Leadership
Meta’s annual audience research for close to three years has been quoting consumers’ shifting approach to choosing their brands. Values, ethos, character and social responsibility are what they look for, not purely great deals and hyper-convenience. Which is where the distinction between a brand channel and a leader’s channel comes in. Today’s audience expects brands […]
How To Maximise Media Returns on YouTube
Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]
About Author
VIJAY CHAUHAN
Vijay is a media enthusiast, digital being his field of choice. With a vast hands-on experience on digital, Vijay constantly strives to drive his work on the wheels of value and efficiency in planning, buying and strategizing. Apart from dedicating his time to digital media, Vijay loves to ride his bike, watch movies, swim and chill with his friends.
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