What is content writing? What does it do for digital marketing?
Where content is king, the digital age grants special prominence to the art of content writing. From crafting an engaging blog to creating impactful social media posts, the gap a brand bridges with its audience comes in through the messages of influencing, informing, and inspiring them to take action. In this blog, we’ll explore the […]
14 Tried-and-Tested Social Media Strategies for the Engagement of Your Target Audience
The digital world keeps changing. In today’s business environment, having a strong social media strategy could be an incredible asset to help build relationships with the target audience. If creating brand awareness or growing a community or fostering meaningful engagement is being looked at then it becomes pertinent to get the right social media strategy […]
Building Brand Authority through Thought Leadership
Meta’s annual audience research for close to three years has been quoting consumers’ shifting approach to choosing their brands. Values, ethos, character and social responsibility are what they look for, not purely great deals and hyper-convenience. Which is where the distinction between a brand channel and a leader’s channel comes in. Today’s audience expects brands […]
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AASHNA IYER
Aashna Iyer is a strategist with 10 years of experience, and a passion for B2B & tech marketing and communications, food, and felines.
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