In this era of Amazon, Flipkart, Tata Cliq, Facebook and other ecommerce and social media platforms, does it still make sense to invest in a website? In my personal opinion, having a website is essential for a business and makes complete sense. Here are a few reasons why you should have your own website: 1. […]
With competition increasing tremendously online, it is important for businesses to look for strategies, which help ensure they stay ahead of the curve at all times. One such way is Search Engine Optimisation (SEO). Implementing SEO strategies help in building a solid brand visibility on search engines. Search engines are one of the first digital […]
Data was, is and will always be the deciding factor in decision making In the early days of marketing, surveys were carried out by marketing research companies, who gave away free samples in return. The details shared by the respondents would form valuable data for the research companies and their clients. If we go back […]
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