Category: Business Strategy

AI, Artificial Intelligence, Business Strategy, Data Driven Strategies

How to Create a Marketing AI Strategy

How to Create a Marketing AI Strategy

A door has been flung open: the transmogrification across business functions by the digital revolution-artificial intelligence has been accepted in broad arms and weighs more especially on the marketer’s shoulders, where its efficient and proper deployment unlocks previously unprecedented potential. Whether in personalized customer experience or predictive analytics enhancing campaign effectiveness, such possibilities stretch far […]

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