Category: Customer Experience

AI, Artificial Intelligence, Chatbot, Consumer Experience, Customer Experience, Digital Marketing

AI’s Retail Revolution: Transforming Your Shopping Experience!

Ever wondered how technology is totally flipping the script on how we shop? Well, enter Artificial Intelligence (AI) – the game-changer that’s giving the retail world a whole new makeover. It’s not just about buying stuff anymore; it’s about an experience tailored just for you. AI’s Magic Touch on Customer Vibes: Picture this: AI crunches […]

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Chatbot, Consumer Experience, Customer Experience

Excessive use of ChatBots can lead to Customer Dissatisfaction!

In today’s business landscape, communication channels have expanded greatly, thanks to the rise of social media. Companies can now connect with their customers on a real-time basis and promote their products and services effectively. However, as the volume of customer inquiries and comments continues to increase, companies have started using automated chatbots to handle customer […]

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Attention, Attention economy, Customer Experience, Digital Marketing, Loyalty, Marketing, NFT, Tokens

Understanding the Attention Economy – And its implications for the Advertising Industry

What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth!  If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]

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