Category: Data Mining

Data Driven Strategies, Data Mining, Data science, Machine learning

It’s Time for Data-Driven Strategies: Well who in the organisation will decide that? CTO or CMO

Big Data is a buzzword you’re hearing everywhere. But it’s not just a buzzword or a trend, it’s a movement of understanding your customers, your unique buying cycle, and your content strategy. To think of it, it may sound simple but is it that simple? Answer is Yes & No. Why both, because if you […]

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Brand building, Data Mining

Big Data is the Big B

Data was, is and will always be the deciding factor in decision making In the early days of marketing, surveys were carried out by marketing research companies, who gave away free samples in return. The details shared by the respondents would form valuable data for the research companies and their clients. If we go back […]

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