Category: Digital Marketing

Digital Marketing, Future of Digital Marketing, Marketing, Marketing & Communications, Social Commerce, Social Media, social media influencer marketing

5 Effective Ways to Improve Your Social Media Marketing Strategy Today

Social media has become an indispensable part of our lives. Whether we are scrolling through our newsfeeds on Facebook, checking out Instagram stories, or tweeting our thoughts on Twitter, social media has become the go-to platform for communication, entertainment, and sharing information. Social media management has emerged as a powerful tool for businesses to promote […]

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Digital Marketing, Internet Marketing, Social Media

Importance of having a Social Listening setup for a brand

Social media has transformed the way businesses interact with their customers. These days, social media platforms are the go-to channels for customers to share their experiences, opinions, and feedback about a brand. In order to stay competitive and relevant, it is essential for brands to have a social listening setup in place. Social listening refers […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing

How will the rise of Metaverse platforms transform Digital Marketing?

What do rapper Snoop Dogg, investment bank JP Morgan Chase, luxury brand Gucci and sportswear brand Nike have in common? These diverse brands are all convinced that the Metaverse will be the next big thing in digital and are building their presence across different metaverse platforms such as Decentraland, Sandbox, Roblox, etc. According to Cathy […]

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