Category: Digital Marketing

Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, influencer marketing platform, influencer marketing strategy, Internet Marketing, social media influencer marketing

Influencer Marketing In The Times of The Metaverse

As marketers, over the last couple of years, we’ve all either included an ‘Influencer Marketing’ component as part of our overall 360 marketing campaigns or watched, discussed or critiqued one done by other brands and agencies. Last year saw a new entity spawning itself and spreading like wildfire. If you’re wondering what I’m referring to, […]

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Digital Marketing, Future of Digital Marketing

Transcendence is a necessity

5 years ago if I wanted to start a business, I would have partnered with a major retail giant. They have outlets all over India, they have a loyal customer base and I knew the shelf space that I got would deliver the revenue that I wanted. Today, that shelf space will cost me more […]

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Attention, Attention economy, Customer Experience, Digital Marketing, Loyalty, Marketing, NFT, Tokens

Understanding the Attention Economy – And its implications for the Advertising Industry

What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth!  If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]

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About Author

YORICK PINTO

Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.

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