Understanding the Attention Economy – And its implications for the Advertising Industry
What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth! If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]
The Ultimate Guide to Metaverse Marketing
While there are plenty of theories about the ‘Metaverse’ and how it will change the way we socialise, consume content and work / play on the internet, the one definition about the Metaverse, that made complete sense was by tech entrepreneur and Podcaster, Shaan Puri who says: If you think that’s profound, here’s what he […]
The Crypto-Mania
CryptoCurrency – Guess the hottest topic not only among investors but in popular culture too, thanks to everyone from long-standing investors like Elon Musk to that kid from your high school on Facebook. In fact recently I was watching #T20WorldCup2021 on HotStar, and the crypto universe has taken over nearly all ad spots. But when […]
About Author
JAYA BHATIA
Jaya is experienced across Digital Businesses using technology to create new value in business models, customer experiences and the internal capabilities that support its core operations.
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