GUEST COLUMN: How video marketing drives maximum conversions
93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]
How To Maximise Media Returns on YouTube
Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]
Should we lockdown our SEO as the world stays in lockdown?
SEO (Search Engine Optimization) is a way for the SERPs (Search Engine Ranking Pages) to go through your content by crawling the websites, indexing them and finally ranking them. Even though the world has gone into lockdown, our crawlers have not! They are still looking at your content – learning the keywords and search terms […]
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PRASAD PILLAI
A thorough leader and an expert in the field of SEO ensuring client goals and business growth from SEO is being delivered across target audience and location.
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