How To Maximise Media Returns on YouTube
Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]
Should we lockdown our SEO as the world stays in lockdown?
SEO (Search Engine Optimization) is a way for the SERPs (Search Engine Ranking Pages) to go through your content by crawling the websites, indexing them and finally ranking them. Even though the world has gone into lockdown, our crawlers have not! They are still looking at your content – learning the keywords and search terms […]
How To Make Digital Deliver Business ROI
Leveraging Agency Relationships To Meet Your Business Goals. Will start by sharing a recent experience that is common place and you may resonate with. I was talking to a brand team about the experiences that are important while defining the digital strategy. Brand manager ‘I know it, it’s one of the important aspects our organization […]
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JAYA BHATIA
Jaya is experienced across Digital Businesses using technology to create new value in business models, customer experiences and the internal capabilities that support its core operations.
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