Google Backtracks on Third Party Cookie Ban
The digital advertising business has been rocked by Google’s recent move to deprecate the phasing out of third-party cookies in its Chrome browser. This abrupt turnabout represents a critical turning point with far-reaching consequences for consumers, publishers, and advertisers alike. The termination of third-party cookies has been a major topic of concern and preparedness for […]
Google’s U-Turn: Third-Party Cookies Live On
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]
Digital Marketing Agency vs. In-House Team: Choosing the Right Path for Your Business Growth
In today’s digital age, a robust marketing strategy is no longer optional – it’s essential for business growth. But when it comes to execution, a critical question arises: should you hire a digital marketing agency or build an in-house team? Both options come with a unique set of pros and cons, and the best choice […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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