Can A Specialist Digital Agency Help In Improving Your ROI
In the new world of marketing, Return on Investment (ROI) has become a key performance indicator for marketing managers. The shift is towards a real-time approach to evaluate how well marketing strategy is working, and how and where money can be best spent. Ideas are still the foundation of creative strategy, but it today has […]
Why Mobile Should Be An Important Piece of Your Digital Marketing Plan
There is ample awareness about mobile penetration, and an increasing number of users now getting online through their mobile phones. However, there is still hesitation on how real these numbers are and what the audience is doing via mobile internet. Compiled here is pieces of research and reports, akin to those of a jigsaw puzzle, […]
Top 13 Trends In Digital Marketing for 2013 – The CXO’s Guide
1. Watch Our For Tectonic Shifts In The Digital Media Watch out for new technologies, platforms and tools, as well as advancements in that which already exists. Will Facebook search replace Google in search dominance? Will WhatsApp, BBM, Skype, Facetime, etc. slowly but surely erode Facebook status updates, comments and likes given the way mobile […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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