Technology trends in digital marketing that will stay
Over the years, there have been a number of technology trends that have emerged in digital marketing. The last couple of years have seen the digital ecosystem undergoing a number of shifts, including an increase in online video streaming, gaming, e-commerce, tele-consultation and online learning, etc. In this piece, we’ll look at the technological trends […]
The Value of Data-Driven Digital Marketing in 2023
In today’s ever-evolving digital landscape, data-driven marketing has become a crucial component of any successful marketing strategy. As we move into 2023, digital marketing agencies (especially in India) must prioritize their efforts on data-driven marketing to stay ahead of the competition. In this blog, we’ll explore what data-driven marketing is, its benefits, challenges, and trends […]
Using AI in Predictive Analytics: A Marketer’s Guide
Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data. By analyzing large amounts of data, AI can identify patterns and predict future […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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