Why Consumers Display Less Brand Loyalty when Shopping Online
The landscape of online shopping in India is seeing radical changes. The perception of the Indian consumer is changing considerably .With more of internet and easily available Wi-Fi zones the awareness and engagement is ever increasing. Increasingly, consumers are using internet as a tool for pre purchase information collection. Although technical details and specifications about […]
What Do You Need To Start An E-commerce Business: A Checklist
It is time to get online and create a cost effective sales channel, after all consumers are researching your products online and reading peer recommendations. It just makes sense to get online and enable the target customers to buy your product with a click of the mouse. So just what do you need to start […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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