Category: Future of Digital Marketing

Future of Digital Marketing, video marketing, video production

Why Video Marketing is the Future of Digital Advertising

According to a study by Statista, video ad spends are expected to reach $9.26 Billion by 2024. Currently the most trending content format on popular social media platforms including Facebook, Instagram and Twitter is videos. The last couple of years have seen the rise of short video format apps like TikTok, Moj, MX Takatak which […]

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Digital Marketing, Future of Digital Marketing, Marketing, Marketing & Communications, Social Commerce, Social Media, social media influencer marketing

5 Effective Ways to Improve Your Social Media Marketing Strategy Today

Social media has become an indispensable part of our lives. Whether we are scrolling through our newsfeeds on Facebook, checking out Instagram stories, or tweeting our thoughts on Twitter, social media has become the go-to platform for communication, entertainment, and sharing information. Social media management has emerged as a powerful tool for businesses to promote […]

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Data Driven Strategies, Data science, Digital Trends in India, Future of Digital Marketing, Machine learning, Marketing, Marketing & Communications

Using AI in Predictive Analytics: A Marketer’s Guide

Using AI in Predictive Analytics A Marketer's Guide

Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data.  By analyzing large amounts of data, AI can identify patterns and predict future […]

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About Author

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

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