Category: Future of Digital Marketing

Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, video marketing

GUEST COLUMN: How video marketing drives maximum conversions

93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]

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Digital Marketing, Digital Trends in India, Future of Digital Marketing, Google Search, Search Engine Optimization

Should we lockdown our SEO as the world stays in lockdown?

SEO (Search Engine Optimization) is a way for the SERPs (Search Engine Ranking Pages) to go through your content by crawling the websites, indexing them and finally ranking them. Even though the world has gone into lockdown, our crawlers have not! They are still looking at your content – learning the keywords and search terms […]

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Consumer Experience, Customer Experience, Ecommerce, Future of Digital Marketing, Internet Marketing, Marketing & Communications, Online Advertising, Online Reputation Management, ORM, Responsive Design, Website Design

5 simple reasons not to hurry to on-board low cost digital agencies

Being in a turbulent and testing financial time period, where the Digital Agencies mushrooming all over everyday, one will find themselves at their wits end to make a choice of which agency to onboard. Due to the recent budget cut-down across departments, the digital budget also takes a beating. This makes it a very tempting […]

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