Category: influencer marketing strategy

digital marketing influencers, influencer marketing, influencer marketing agencies, influencer marketing companies, influencer marketing platform, influencer marketing strategy, Social Commerce, Social Media, social media influencer marketing

The Shopkeeper Effect – Influencer Marketing

Think of influencers as modern-day shopkeepers in a bustling marketplace. They curate their ‘storefronts’—social media profiles—with carefully selected products, engaging visuals, and compelling stories. Each post becomes a virtual shelf display, enticing customers to explore and purchase.Influencers are transforming into digital shopkeepers, steering the buying decisions of millions through engaging content and trusted recommendations. The […]

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Digital Marketing, digital marketing influencers, influencer marketing, influencer marketing strategy, Marketing & Communications, social media influencer marketing

 The Power of Influencer Marketing and How to Generate Results

With the social media-scape proliferating, brands go toe-to-toe with one another in a bid to garner and retain their audience’s attention. Influencer marketing comes into the picture to increase brand visibility by fostering trust and credibility amongst the audiences. Before we deep dive, let’s deep dive into the role of social influencer and influencer marketing. […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, influencer marketing platform, influencer marketing strategy, Internet Marketing, social media influencer marketing

Influencer Marketing In The Times of The Metaverse

As marketers, over the last couple of years, we’ve all either included an ‘Influencer Marketing’ component as part of our overall 360 marketing campaigns or watched, discussed or critiqued one done by other brands and agencies. Last year saw a new entity spawning itself and spreading like wildfire. If you’re wondering what I’m referring to, […]

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YORICK PINTO

Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.

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