Aspirations, Being Replaced By Trends?
A lot is said about targeted advertising. That it reaches only the right people, at just the right time. That it is the perfect push, sending across the message to the perfect target audience, at that point in his or her day when they just couldn’t have done without your product. That there is more […]
Can A Specialist Digital Agency Help In Improving Your ROI
In the new world of marketing, Return on Investment (ROI) has become a key performance indicator for marketing managers. The shift is towards a real-time approach to evaluate how well marketing strategy is working, and how and where money can be best spent. Ideas are still the foundation of creative strategy, but it today has […]
What Is The Future of Digital Marketing, A Marketer’s Guide – 2012-22
Digital can be mainstream in 10 years Youth in the larger metros and hand-held devicescould be responsible for driving this change. Why? Already a major source for news even in real-time TV networks seeking online model to secure their share of the online revenue pie. Online ads are not just cheaper, but efficient and can […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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