Category: Marketing & Communications

Digital Marketing, Future of Digital Marketing, Marketing, Marketing & Communications, Social Commerce, Social Media, social media influencer marketing

5 Effective Ways to Improve Your Social Media Marketing Strategy Today

Social media has become an indispensable part of our lives. Whether we are scrolling through our newsfeeds on Facebook, checking out Instagram stories, or tweeting our thoughts on Twitter, social media has become the go-to platform for communication, entertainment, and sharing information. Social media management has emerged as a powerful tool for businesses to promote […]

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Marketing & Communications, ORM, Social Media

Do’s and Don’ts While Responding to Customers on Social Media

Social media has revolutionized the way businesses interact with their customers. It has become a platform for businesses to not only promote their brand but also engage with their customers. As a result, it has become essential for businesses to maintain a positive presence on social media. Here are some do’s and don’ts to keep […]

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Data Driven Strategies, Data science, Digital Trends in India, Future of Digital Marketing, Machine learning, Marketing, Marketing & Communications

Using AI in Predictive Analytics: A Marketer’s Guide

Using AI in Predictive Analytics A Marketer's Guide

Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data.  By analyzing large amounts of data, AI can identify patterns and predict future […]

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