Category: Marketing & Communications

Digital Marketing, Digital Trends in India, Future of Digital Marketing, Marketing & Communications

The Ultimate Guide to Metaverse Marketing

While there are plenty of theories about the ‘Metaverse’ and how it will change the way we socialise, consume content and work / play on the internet, the one definition about the Metaverse, that made complete sense was by tech entrepreneur and Podcaster, Shaan Puri who says: If you think that’s profound, here’s what he […]

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Brand building, Digital Marketing, Marketing, Marketing & Communications

How To Maximise Media Returns on YouTube

Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]

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Marketing & Communications, Social Media, User Generated Content

New Trends In Social: Signal, Telegram, Spaces, Discord, ClubHouse

Can you imagine a day without social media? Imagine waking up in the morning and not checking your social feeds or having a great time with friends and not sharing it on social media. To paraphrase a much abused quote from the middle-ages, if you didn’t share it on social media, did it even happen?  […]

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