Understanding the Attention Economy – And its implications for the Advertising Industry
What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth! If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]
How To Maximise Media Returns on YouTube
Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]
How To Make Digital Deliver Business ROI
Leveraging Agency Relationships To Meet Your Business Goals. Will start by sharing a recent experience that is common place and you may resonate with. I was talking to a brand team about the experiences that are important while defining the digital strategy. Brand manager ‘I know it, it’s one of the important aspects our organization […]
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JAYA BHATIA
Jaya is experienced across Digital Businesses using technology to create new value in business models, customer experiences and the internal capabilities that support its core operations.
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