Using AI in Predictive Analytics: A Marketer’s Guide
Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data. By analyzing large amounts of data, AI can identify patterns and predict future […]
Understanding the Attention Economy – And its implications for the Advertising Industry
What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth! If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]
How To Maximise Media Returns on YouTube
Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]
About Author
VIJAY CHAUHAN
Vijay is a media enthusiast, digital being his field of choice. With a vast hands-on experience on digital, Vijay constantly strives to drive his work on the wheels of value and efficiency in planning, buying and strategizing. Apart from dedicating his time to digital media, Vijay loves to ride his bike, watch movies, swim and chill with his friends.
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