Out of ideas to post on Instagram for your business page? You are in luck because User-generated content has come to your rescue. User-generated content abbreviated as UGC stands for any content from hashtags, images, and blogs to audio and videos created by the customers. This content is publicly available to other consumers. Many times, […]
The Indian digital market today has become a cornucopia of exciting action with over 200 million people using social media space and more than 250 million smart phone users. In fact as a nation of consumers who primarily use search engines to frame purchase decisions, we rank 4th in the world! Close to the heels […]
When the cross-platform instant messaging service, WhatsApp was launched by 2 former Yahoo employees in 2009, nobody would have offered 1 in a million odds for its current popularity. From being a rage amongst smartphone users for its brilliant chat, media sharing and integrated mapping features, this platform is now a powerful marketing tool as […]
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