Role of AI in Digital Marketing: Everything You Need to Know
Digital marketing gets tougher with the sprouting of new businesses. Firms turn to new, innovative technologies for competitive leverage. Artificial intelligence has changed the way firms engage in digital marketing work; they provide better insights, more efficiency, and higher personalization levels than was possible before. It goes all the way from predictive analytics to content […]
How a Web Development and Digital Marketing Company Can Boost Your Business Growth
In the digital age of the modern day, proper web presence ceases to be just a question of survival for any business but becomes somewhat unavoidable. A new product launch and service may call for a new market or even touch a lot more customers, and so on. Only well-planned website development and efficient planning […]
Google’s U-Turn: Third-Party Cookies Live On
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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