A lot is said about targeted advertising. That it reaches only the right people, at just the right time. That it is the perfect push, sending across the message to the perfect target audience, at that point in his or her day when they just couldn’t have done without your product. That there is more […]
If you are using the internet to search for information then you will probably use a search engine, such as Google or Yahoo. The beauty of a search engine is that you can be as specific or vague about the information you require and it will give you results. As a user this is very […]
In the new world of marketing, Return on Investment (ROI) has become a key performance indicator for marketing managers. The shift is towards a real-time approach to evaluate how well marketing strategy is working, and how and where money can be best spent. Ideas are still the foundation of creative strategy, but it today has […]
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