Category: Online Advertising

bcwebwise, Brand building, Facebook, Facebook Fans, Facebook Likes, Google Search, Lead Generation, Measurement, Online Advertising, Return on Investment, ROI, Website

How to Measure ROI of Internet Marketing

How do you measure Return on Investment (ROI) of Internet Marketing? The web lends itself to be measured. After all every impression of a graphic being measurable, the path from which your visitor landed on your web page being traceable, the pages viewed, the likes and comments, the viral effect everything lending itself to being […]

7 comments Read More
Reach Us
bcwebwise, Brand building, Consumer Experience, Customer Experience, Marketing & Communications, Online Advertising, Responsive Design, Website, Website Design

Does Your Website Open On IPads & Mobile Phones? Do You Need Responsive Design

Two weeks back one of our clients was in complete dismay that the site we created for him did not open on his iPad. It took a while for us to make him understand that his entire site was built on Flash. He has not released the last installment of our payments. And the work […]

4 comments Read More
Reach Us
bcwebwise, Consumer Experience, Customer Experience, Facebook, Facebook Fans, Facebook Likes, Google Search, Lead Generation, Online Advertising, Social Media, Website

Online Consumer Behaviour – Content Planning for Different Digital Touch Points

Planning content by clearly understand the visitor’s mindset at different digital touch points can help to establish a meaningful connect with them and fostering a long term relationship.

3 comments Read More
Reach Us
About Author

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

Categories