In this era of Amazon, Flipkart, Tata Cliq, Facebook and other ecommerce and social media platforms, does it still make sense to invest in a website? In my personal opinion, having a website is essential for a business and makes complete sense. Here are a few reasons why you should have your own website: 1. […]
Link building continues to be one of the most important SEO strategies you can implement. This has been the case since Google took over from Altavista as top search engine. It will continue to be important in the future. Why? Links are an incontrovertible way for the search engines to check the veracity of your […]
The way we utilise search engines is changing. It’s leading to a major, though mildly unpredictable revolution in how marketers approach Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search was always about ‘User Intent’; but as more netizens go mobile, search engine results are becoming unforeseeably dynamic. Why? Because people don’t want to […]
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