Category: Uncategorized

Unless you’re living under a rock, you would have come across the term ‘Influencer Marketing’ at least 817 times in the last week! Speaking about Influencer Marketing, you would know that it is one of the hottest buzzwords spoken by marketers for building your brand online. Honestly, Influencer Marketing is pretty simple – a business […]

Customer service is becoming a major differentiator for brands. Some call it a new religion for business. To provide customer service, it’s important for brand managers to be aware of their online presence and their strengths and weaknesses on social media. A successful social service strategy depends on brand managers’ ability to recognize and address […]

With most popular networking sites including Twitter, Facebook and Instagram moving from a chronological timeline to a ‘preference based’ timeline, social media has been questioning the filter bubble mechanism. Earlier last year, networking sites began to implement algorithms that determine a user’s preference through post engagement, relationships with other users, historical data, and various other […]