Building Brand Authority through Thought Leadership
Meta’s annual audience research for close to three years has been quoting consumers’ shifting approach to choosing their brands. Values, ethos, character and social responsibility are what they look for, not purely great deals and hyper-convenience. Which is where the distinction between a brand channel and a leader’s channel comes in. Today’s audience expects brands […]
Unleashing Potential: Mobile Marketing Strategies for Today’s Audience
In an era of constant connectivity and attention spans are fleeting, the mobile device has emerged as a formidable channel to engage and captivate audiences. For CMOs and CEOs navigating the ever-evolving landscape of consumer engagement, understanding the power of mobile marketing is no longer just an option—it’s a necessity. The Mobile Audience: Understanding the […]
The Shopkeeper Effect – Influencer Marketing
Think of influencers as modern-day shopkeepers in a bustling marketplace. They curate their ‘storefronts’—social media profiles—with carefully selected products, engaging visuals, and compelling stories. Each post becomes a virtual shelf display, enticing customers to explore and purchase.Influencers are transforming into digital shopkeepers, steering the buying decisions of millions through engaging content and trusted recommendations. The […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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