Content Marketing, Digital Marketing, digital marketing influencers, influencer marketing, influencer marketing platform, influencer marketing strategy, instagram influencer marketing, Internet Marketing, Marketing, Marketing & Communications, Social Media, social media influencer marketing

How to use social media to reach your target audience

Social media marketing is no more a choice of certain industries but the norm. However, the process of finding and reaching out to your target audience on social media can seem chaotic at first. With evolving algorithms and shifting users, reaching your ideal audience feels like navigating a maze blindfolded. Social media has brought marketing […]

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Brand building

Building Brand Authority through Thought Leadership

Meta’s annual audience research for close to three years has been quoting consumers’ shifting approach to choosing their brands. Values, ethos, character and social responsibility are what they look for, not purely great deals and hyper-convenience.  Which is where the distinction between a brand channel and a leader’s channel comes in.  Today’s audience expects brands […]

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Digital Marketing, Future of Digital Marketing, Internet Marketing, Marketing

Unleashing Potential: Mobile Marketing Strategies for Today’s Audience

In an era of constant connectivity and attention spans are fleeting, the mobile device has emerged as a formidable channel to engage and captivate audiences. For CMOs and CEOs navigating the ever-evolving landscape of consumer engagement, understanding the power of mobile marketing is no longer just an option—it’s a necessity. The Mobile Audience: Understanding the […]

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About Author

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

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