The Shopkeeper Effect – Influencer Marketing
Think of influencers as modern-day shopkeepers in a bustling marketplace. They curate their ‘storefronts’—social media profiles—with carefully selected products, engaging visuals, and compelling stories. Each post becomes a virtual shelf display, enticing customers to explore and purchase.Influencers are transforming into digital shopkeepers, steering the buying decisions of millions through engaging content and trusted recommendations. The […]
Technology trends in digital marketing that will stay
Over the years, there have been a number of technology trends that have emerged in digital marketing. The last couple of years have seen the digital ecosystem undergoing a number of shifts, including an increase in online video streaming, gaming, e-commerce, tele-consultation and online learning, etc. In this piece, we’ll look at the technological trends […]
AI’s Retail Revolution: Transforming Your Shopping Experience!
Ever wondered how technology is totally flipping the script on how we shop? Well, enter Artificial Intelligence (AI) – the game-changer that’s giving the retail world a whole new makeover. It’s not just about buying stuff anymore; it’s about an experience tailored just for you. AI’s Magic Touch on Customer Vibes: Picture this: AI crunches […]
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CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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