According to a study by Statista, video ad spends are expected to reach $9.26 Billion by 2024. Currently the most trending content format on popular social media platforms including Facebook, Instagram and Twitter is videos. The last couple of years have seen the rise of short video format apps like TikTok, Moj, MX Takatak which […]
Social media has become an indispensable part of our lives. Whether we are scrolling through our newsfeeds on Facebook, checking out Instagram stories, or tweeting our thoughts on Twitter, social media has become the go-to platform for communication, entertainment, and sharing information. Social media management has emerged as a powerful tool for businesses to promote […]
Social media has transformed the way businesses interact with their customers. These days, social media platforms are the go-to channels for customers to share their experiences, opinions, and feedback about a brand. In order to stay competitive and relevant, it is essential for brands to have a social listening setup in place. Social listening refers […]
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