Marketing & Communications, ORM, Social Media

Do’s and Don’ts While Responding to Customers on Social Media

Social media has revolutionized the way businesses interact with their customers. It has become a platform for businesses to not only promote their brand but also engage with their customers. As a result, it has become essential for businesses to maintain a positive presence on social media. Here are some do’s and don’ts to keep […]

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Google Search, Marketing, Search Engine Optimization, Website

How to Optimize Your Website for SEO and Increase Your Online Visibility

White Hat SEO

Search Engine Optimization (SEO Services) refers to the practice of optimizing your website for search engines by including different keywords, strategies and tactics. While there are multiple ways to optimize your website, the most popular ones, commonly offered by SEO agencies as part of the SEO marketing are adding relevant content to your website, optimizing […]

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Data Driven Strategies, Data science, Digital Trends in India, Future of Digital Marketing, Machine learning, Marketing, Marketing & Communications

Using AI in Predictive Analytics: A Marketer’s Guide

Using AI in Predictive Analytics A Marketer's Guide

Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data.  By analyzing large amounts of data, AI can identify patterns and predict future […]

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