UGC, User Generated Content

In the age of Metaverse & AI, Customer speak is still paramount!

The Digital Revolution is rapidly developing with strong advancements in the Metaverse as well as Machine Learning. Yet one aspect remains core to every experience a brand caters to, which is their customers. Today’s customers like to be a part of a brand as much as brands want to be part of the customer’s life. […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing

How will the rise of Metaverse platforms transform Digital Marketing?

What do rapper Snoop Dogg, investment bank JP Morgan Chase, luxury brand Gucci and sportswear brand Nike have in common? These diverse brands are all convinced that the Metaverse will be the next big thing in digital and are building their presence across different metaverse platforms such as Decentraland, Sandbox, Roblox, etc. According to Cathy […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, influencer marketing platform, influencer marketing strategy, Internet Marketing, social media influencer marketing

Influencer Marketing In The Times of The Metaverse

As marketers, over the last couple of years, we’ve all either included an ‘Influencer Marketing’ component as part of our overall 360 marketing campaigns or watched, discussed or critiqued one done by other brands and agencies. Last year saw a new entity spawning itself and spreading like wildfire. If you’re wondering what I’m referring to, […]

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