Digital Marketing, Digital Trends in India, Future of Digital Marketing, Marketing & Communications

The Ultimate Guide to Metaverse Marketing

While there are plenty of theories about the ‘Metaverse’ and how it will change the way we socialise, consume content and work / play on the internet, the one definition about the Metaverse, that made complete sense was by tech entrepreneur and Podcaster, Shaan Puri who says: If you think that’s profound, here’s what he […]

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Digital Marketing, Digital Trends in India

The Crypto-Mania

CryptoCurrency – Guess the hottest topic not only among investors but in popular culture too, thanks to everyone from long-standing investors like Elon Musk to that kid from your high school on Facebook.   In fact recently I was watching #T20WorldCup2021  on HotStar, and the crypto universe has taken over nearly all ad spots.  But when […]

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Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, video marketing

GUEST COLUMN: How video marketing drives maximum conversions

93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]

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