How To Maximise Media Returns on YouTube
Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]
New Trends In Social: Signal, Telegram, Spaces, Discord, ClubHouse
Can you imagine a day without social media? Imagine waking up in the morning and not checking your social feeds or having a great time with friends and not sharing it on social media. To paraphrase a much abused quote from the middle-ages, if you didn’t share it on social media, did it even happen? […]
All you need to know about Design Thinking, but were afraid to ask!
If you thought ‘Design Thinking’ only applied to graphic and web designers, you couldn’t be further from the truth. Some of the greatest innovations from the world of literature, art, music, science, engineering and business owe their origin to it. So, what exactly is Design Thinking? Design Thinking is a process for solving problems by […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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