6 Must Haves To Enhance Your Campaign
While you must be using the commonly used social media platforms like Facebook, Insta, LinkedIn and Twitter, here are some platforms that you must add to increase your reach! With reels, online shopping, live streaming, paid advertising and more trending on social media, you all must be wondering what are the trends that will help […]
Social Commerce – Kiya kare kiya na kare yeah kaissi mushkil Hai!
Research has shown that making shopping decisions can help reinforce a sense of personal control. It can also ease feelings of sadness. In addition, just browsing, scrolling or window shopping (but not buying something) can also be positively impacting your mood. Retail therapy is thus proven to be good for overall health and wellbeing. And […]
Understanding the Attention Economy – And its implications for the Advertising Industry
What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth! If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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