GUEST COLUMN: How video marketing drives maximum conversions
93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]
How To Maximise Media Returns on YouTube
Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]
New Trends In Social: Signal, Telegram, Spaces, Discord, ClubHouse
Can you imagine a day without social media? Imagine waking up in the morning and not checking your social feeds or having a great time with friends and not sharing it on social media. To paraphrase a much abused quote from the middle-ages, if you didn’t share it on social media, did it even happen? […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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