The Age of ORM: How highly responsive brands are winning the digital game
Customer service is becoming a major differentiator for brands. Some call it a new religion for business. To provide customer service, it’s important for brand managers to be aware of their online presence and their strengths and weaknesses on social media. A successful social service strategy depends on brand managers’ ability to recognize and address […]
Essential Digital Marketing Tools for Brands – Chatbots
There has never been more pressure on businesses to keep pace with the hyper-competitive digital environment and deliver a wide range of digital capabilities. In our new ‘Essential Digital Marketing Tools for Brands’ knowledge series, we explore the most relevant tools that marketers can and should leverage right away to drive digital visibility and RoI […]
The Future of SEO – Why Brands Need to be Prepared
The way we utilise search engines is changing. It’s leading to a major, though mildly unpredictable revolution in how marketers approach Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search was always about ‘User Intent’; but as more netizens go mobile, search engine results are becoming unforeseeably dynamic. Why? Because people don’t want to […]
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BCWW
The PR guy @bcwebwise
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