How Does Zomato Make It So Yummy?
Zomato has invented some sort of secret ingredient, I think; something to add just the right amount of ‘masala’ along with the tempting flavour of urgency in everything they do. I don’t intend to undercut the gravity of the recent crisis situation at Zomato wherein its servers were hacked and personal data of its 17 […]
5 Brand Microsites with Excellent UX
Brand microsites deliver niche and sometimes topical content to target audiences. Unlike websites that people visit primarily to consume general information, microsites are built for more specific and current needs. They are also a wonderful medium for building a sense of urgency and driving online engagement. Thus, while staying light in terms of content, microsites […]
The Sales Force: Can’t love ’em, can’t live without ’em
Sales and movies are integral parts of my life. Movies generally depict sales people as con-artists or eccentric executives with no feelings. To a more non-judgmental audience, we may come across as ‘yes boss’ type of individuals. But notwithstanding these bipolar opinions about us, we sales people are simply unstoppable professionals with a never-say-die attitude. […]
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ELSTAN REBELLO
Sr. VP - Sales & Servicing at BC Web Wise
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