The Mad Men of Generation Z
Potatoes. And a guest lecture in LR-63 at St. Xavier’s College, Mumbai. Having spent over a year with my favourite creative partner, who is a cusp between Millenials and Generation Z; I knew that I had to finish my 21-slide-ppt lecture with “Thank You” and an image of a sack of Potatoes next to it. […]
‘See Ganesha’ brings in our first Elephant at The 3rd Kyoorius Awards
And it’s a beauty! What makes the recognition really special is that it’s our very first Blue Elephant (Art Direction in Digital Marketing). Let’s call it conclusive evidence of the fact that God is in the details, because the idea that has brought the Blue Elephant award our way is ‘See Ganesha‘ – a Ganeshotsav […]
When Digital Geniuses Clashed at the BCWW Box-Out 2016
It’s a Thursday evening and suddenly there is a different kind of energy at work. No one is at their desks. Teams have gotten together to brainstorm. The deadline is aggressive. Everyone needs to have their ideas ready for Box-out by 9 AM next morning. So what’s Box-Out? It’s the brainchild of our founder, Chaaya, […]
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ANITA RAJGOPALAN
Creative Director – Strategy & Usability at BC Web Wise
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